DFL Sans - Custom Typeface of DFL and Bundesliga 17/18 Season
The Bundesliga is Germany’s primary football (soccer) competition, with the highest average stadium attendance worldwide. Like many major national sports leagues, one of their goals is to increase worldwide visibility. Bundesliga’s head organisation DFL (Deutsche Fußball Liga) decided to develop a new branding and type system to kick things off. They needed something simple and adaptable that could be recognised immediately.